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This from Peter Schmuck: Orioles could use a lesson in marketing

This from Peter Schmuck: Orioles could use a lesson in marketing

PostPost #1 by Seafordeagles » December 8th, 2013, 12:46 pm

Orioles could use a lesson in sports marketing

http://www.baltimoresun.com/sports/orio ... ?track=rss

Very good article on the Orioles way of doing business. Here's the 1st paragraph and a couple of others.

On the same frenzied Friday that the Seattle Mariners reeled in free agent superstar Robinson Cano with a $240 million contract and several other teams made major free agent acquisitions, the Orioles signed an unheralded middle reliever, surrendered outfielder Nate McLouth and pitcher Scott Feldman without a fight, and began informing season-ticket holders that prices are going up.

Orioles executive vice president Dan Duquette has spent the past month packing the roster with anonymous players and — as has become an Orioles custom — apparently waiting to see which veteran free agents nobody else wants.

Owner Peter Angelos said Thursday that the team is doing the best it can in a market with limited revenue potential, but it gets harder and harder to make that case when other teams in similarly sized markets manage to spend significantly more money and don't appear close to filing for bankruptcy.
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Re: This from Peter Schmuck: Orioles could use a lesson in marketing

PostPost #2 by ofahn » December 23rd, 2013, 9:39 am

Seafordeagles wrote:the Seattle Mariners reeled in free agent superstar Robinson Cano with a $240 million contract

Reading that line reminds me that the Titanic did a great job of marketing the need for more life boats.
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Re: This from Peter Schmuck: Orioles could use a lesson in marketing

PostPost #3 by Seafordeagles » December 23rd, 2013, 12:44 pm

I hope you're not missing the point of Peter Schmuck's article, and this was before the Balfour spectacle.
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