How does the increase in attendance translate into additional revenue?
Last season, the Orioles drew only 1,755,461 fans. In its annual Business of Baseball article, Forbes estimated that the Orioles had taken in $42,000,000 in revenue from ticket sales in 2011. That works out to an average ticket price just under $25. If the O’s bring in 30,000 fans to each game this weekend, as I expect they will, the total attendance for 2012 will be more than 2,070,000. Even using last season’s average ticket price of $25, the additional tickets sold in 2012 would lead to nearly $8 million in additional ticket revenue over last year’s figure. That’s close to a 20 percent increase in ticket revenue in just one season.
Next year I expect lots of ticket sales as well. I don't expect the O's to win all these extra inning games, but I do think they will continue to be very good next season and will continue to bring fans to the park.